Cold email planning benchmarks
Use ranges to create conservative, working, and upside scenarios—not as promises about performance.
Conservative
1–3% reply
5–10% close
Working range
3–8% reply
10–25% close
Upside test
8%+ reply
25%+ close
Actual results depend on lawful targeting, list quality, relevance, offer, sender reputation, timing, and sales execution. Results are not guaranteed.
Model your assumptions