How it works
How ColdMailCalculator works
Model cold email campaign economics in five practical steps, then use the results to compare assumptions before you launch.
Enter campaign assumptions
Add send volume, reply-rate assumptions, positive reply assumptions, meeting conversion, close rate, average deal value, and campaign costs.
Estimate list size, replies, meetings, and conversion potential
The calculator turns your inputs into estimated replies, positive replies, meetings, customers, revenue potential, cost per meeting, CAC, ROI, and payback.
Adjust reply, conversion, and cost assumptions
Change one assumption at a time to see which stages matter most. Conservative assumptions are usually better for budget planning than optimistic stacked assumptions.
Compare scenarios
Create downside, working, and upside cases so you can understand risk before committing budget or client expectations.
Use results as planning estimates, not guarantees
Forecasts help expose assumptions. They do not guarantee replies, meetings, leads, inbox placement, sales, revenue, or campaign success.
Responsible planning note
Forecasting does not authorize outreach. Users must follow applicable email laws, privacy rules, platform policies, accurate sender identity requirements, and opt-out obligations.