Cold DM conversion formulas
| Metric | Formula | Example |
|---|---|---|
| Reply rate | Replies / DMs sent x 100 | 50 / 1,000 = 5% |
| Positive reply rate | Positive replies / DMs sent x 100 | 20 / 1,000 = 2% |
| Booked-call rate | Booked calls / positive replies x 100 | 8 / 20 = 40% |
| Client conversion rate | Clients / DMs sent x 100 | 2 / 1,000 = 0.2% |
What is a good cold DM conversion rate?
A broad campaign may only convert 1-3% of sent messages into replies. A narrow, highly relevant campaign can land in the 5-15% reply range. The real money is not the reply rate by itself; it is the full path from reply to call to client.
How to make more money from the same traffic
Improve one step at a time. Better targeting raises replies. Better proof raises calls. Better offer clarity raises closes. Better follow-up raises total revenue without needing more traffic.
Use the full calculator
Plug your real numbers into the main calculator to see replies, missed opportunities, and the campaign gap you need to close.
Calculate my cold DM conversion rate